Natty Light definitely knows who their consumer is and is wanting to give back! Being known as a “cheap beer” Natural Light has been providing libations for college students for generations and now they are taking it to the next level.
On Tuesday Anheuser-Busch announced plans to give away $10 million over the next 10 years to help pay down student loans.
“Last year, the College Debt Relief Program had a major impact on the Natty community, both financially and emotionally,” said Daniel Blake, Senior Director of Value Brands, for Anheuser-Busch.
So how do you get your cut of this?
- Post a video to social media saying your inspiration for going to college from now until May 18
- Include the green dollar-sign tab found on the limited-edition cans in your video
- Use the hashtags #NattyStories and #Contest
More on the story here
Full contest rules and regulations can be found here:www.naturallight.com/rules.html
